Prompted on Galaxy
Forget "Shot on iPhone." While some are still just capturing the world through a lens, Samsung has made the next evolutionary leap. We're flipping the script with a cheeky, groundbreaking twist: "Prompted on Galaxy."
Through our "Prompted on Galaxy" approach, we show how effortlessly and effectively anyone can achieve stunning results on the latest Galaxy devices – all powered by the sheer force of imagination.
At the core of our campaign is Google's innovative Nano Banana AI image generation, running seamlessly on the latest Galaxy models. Here's our clever hook: January is traditionally the month for vision boards and manifesting goals. We tapped into this natural human tendency to inspire people to not just dream their wishes for 2026, but to visualize them with AI. Partnering with four visionary influencers, we challenged the community to bring their personal goals for 2026 to life using Nano Banana and Google Gemini.
While others are still busy shooting, Samsung is already prompting tomorrow's reality.
Campaign overwiev:
Agentur: Leo Burnett Germany
Executive Creative Director: Benjamin Merkel
Creative Director Art/ Copy: Iken Huth geb. Keune / Andreas Stanitzek
Senior Art Directors / Senior Copy Writer: Merle Schenker / Rachel Lucchesi / Ann-Kathrin Harders