Out of Home: Vacancy Billboards
Winter 2016. Election time in Saxony-Anhalt. One of the economic depressed German federal states. The government’s economic policy has caused the demise of small businesses. The Liberal Democrats wanted to change this situation. The challenge: they didn’t have the media budget to compete with the bigger political parties. We turned this problem into ad space. Windows of abandoned shops became a direct medium of choice. They were now activating people to do something against ever-growing vacancies in high streets.
With a very small budget, the Free Democrats raised their votes by 28% compared to the 2011 local elections.
Agency: Heimat Werbeagentur
Executive Creative Director: Matthias Storath
Senior Art Director / Copy Writer: Iken Keune / Thomas Insel
Junior Art Director / Copy Writer: Martin Glöckner / Sebastian Stumpf
Account Manager: Elisabeth Treichel
FDP Election Baden-Würtemberg
Election campaign: Freedom is always uncomfortable
You can't change Rülke. But Rülke can change something in the country.
Agency: Heimat Werbeagentur
Executive Creative Director: Matthias Storath
Senior Art Director: Iken Huth geb. Keune
Senior Copy Writer: Thomas Insel